Fuelling home comfort is at the core of the latest Phoenix Natural Gas advertising campaign which goes live this week.
Featuring the Crawford family from Co Down, the campaign peeks behind the doors of family life to showcase the lifestyle and convenience benefits they enjoy as natural gas customers, from constant hot water at bath-time to an instant supply of heat at the touch of a button.
With more families spending time at home than ever before over the last year, the campaign is designed to engage with those consumers who had yet to make the switch to natural gas by showcasing all the aspirational features of a modern gas system.
Danielle Dunbar, Marketing Manager at Phoenix Natural Gas adds: “Our latest campaign is all about bringing the lifestyle and convenience benefits of natural gas for families such as the Crawford’s to life. Over the last 12 months, as we’ve all spent more time at home than ever before, we’ve seen strong demand for new natural gas connections as consumers make improvements to their homes which have had to become classrooms, gyms and offices during that time.
“Coupled with the increased lifestyle and convenience benefits, we’re also seeing greater interest from consumers in the environmental benefits associated with natural gas which is an inherently carbon cleaner source of fuel.”
As well as featuring in the social media video below, the Crawford family enjoying their natural gas can be spotted across lots of outdoor and digital advertising in the coming weeks. You can find out more about the campaign and the benefits of natural gas at: www.phoenixnaturalgas.com